{"id":5431,"date":"2026-02-27T16:26:45","date_gmt":"2026-02-27T16:26:45","guid":{"rendered":"https:\/\/www.audiokiss.com\/tvlatina\/?p=5431"},"modified":"2026-02-27T16:26:45","modified_gmt":"2026-02-27T16:26:45","slug":"renault-42k-santa-cruz-una-apuesta-por-el-turismo-deportivo-y-el-desarrollo-economico-regional","status":"publish","type":"post","link":"https:\/\/www.audiokiss.com\/tvlatina\/2026\/02\/27\/renault-42k-santa-cruz-una-apuesta-por-el-turismo-deportivo-y-el-desarrollo-economico-regional\/","title":{"rendered":"Renault 42K Santa Cruz: una apuesta por el turismo deportivo y el desarrollo econ\u00f3mico regional"},"content":{"rendered":"<p>Bolivia, febrero 2026.- Renault 42K Santa Cruz se consolida como uno de los eventos pedestres m\u00e1s importantes del pa\u00eds, reafirmando la apuesta estrat\u00e9gica de Atlestar y la firma automotriz francesa Renault por impulsar el turismo deportivo como motor de desarrollo econ\u00f3mico, proyecci\u00f3n internacional y promoci\u00f3n de h\u00e1bitos saludables.<\/p>\n<p>La visi\u00f3n detr\u00e1s de la Renault 42K Santa Cruz va m\u00e1s all\u00e1 de una competencia atl\u00e9tica. El evento, que se realizar\u00e1 el domingo 19 de julio, busca atraer corredores nacionales e internacionales, generando un impacto directo en sectores como hoteler\u00eda, gastronom\u00eda, transporte, comercio y servicios.<\/p>\n<p>El turismo deportivo no solo moviliza atletas, sino tambi\u00e9n familias, equipos t\u00e9cnicos y marcas, dinamizando la econom\u00eda local y fortaleciendo la imagen de Santa Cruz como destino deportivo.<\/p>\n<p>Uno de los pilares fundamentales de la Renault 42K Santa Cruz es su organizaci\u00f3n bajo est\u00e1ndares internacionales de calidad, seguridad y log\u00edstica.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-5431 gallery-columns-4 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.audiokiss.com\/tvlatina\/2026\/02\/27\/renault-42k-santa-cruz-una-apuesta-por-el-turismo-deportivo-y-el-desarrollo-economico-regional\/whatsapp-image-2026-02-26-at-9-53-10-pm\/'><img fetchpriority=\"high\" decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.53.10-PM.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.53.10-PM.jpeg 1600w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.53.10-PM-756x504.jpeg 756w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.53.10-PM-768x512.jpeg 768w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.53.10-PM-1536x1023.jpeg 1536w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.53.10-PM-750x500.jpeg 750w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.53.10-PM-1140x760.jpeg 1140w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.audiokiss.com\/tvlatina\/2026\/02\/27\/renault-42k-santa-cruz-una-apuesta-por-el-turismo-deportivo-y-el-desarrollo-economico-regional\/whatsapp-image-2026-02-26-at-9-53-05-pm\/'><img decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.53.05-PM.jpeg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-5434\" srcset=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.53.05-PM.jpeg 1600w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.53.05-PM-756x504.jpeg 756w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.53.05-PM-768x512.jpeg 768w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.53.05-PM-1536x1023.jpeg 1536w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.53.05-PM-750x500.jpeg 750w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.53.05-PM-1140x760.jpeg 1140w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-5434'>\n\t\t\t\tSebasti\u00e1n M\u00e9ndez, coordinador mkt Renault, Diego Aponte, gerente marketing Imcruz &#8211; Inchcape Bolivia, Reyes Antelo, gerente comercial y Carlos N\u00fa\u00f1ez, gerente operativo Atlestar\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.audiokiss.com\/tvlatina\/2026\/02\/27\/renault-42k-santa-cruz-una-apuesta-por-el-turismo-deportivo-y-el-desarrollo-economico-regional\/whatsapp-image-2026-02-26-at-9-52-54-pm\/'><img decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.54-PM.jpeg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-5435\" srcset=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.54-PM.jpeg 1600w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.54-PM-756x504.jpeg 756w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.54-PM-768x512.jpeg 768w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.54-PM-1536x1023.jpeg 1536w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.54-PM-750x500.jpeg 750w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.54-PM-1140x760.jpeg 1140w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-5435'>\n\t\t\t\tDiego Borja, Andrea Antelo y Fer Sandoval\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.audiokiss.com\/tvlatina\/2026\/02\/27\/renault-42k-santa-cruz-una-apuesta-por-el-turismo-deportivo-y-el-desarrollo-economico-regional\/whatsapp-image-2026-02-26-at-9-52-38-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"1080\" src=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.38-PM.jpeg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-5436\" srcset=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.38-PM.jpeg 720w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.38-PM-504x756.jpeg 504w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-5436'>\n\t\t\t\tAime\u00e9 Moscoso y Leydy Quiroz, jefe de sal\u00f3n Imcruz &#8211; Inchcape Bolivia\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.audiokiss.com\/tvlatina\/2026\/02\/27\/renault-42k-santa-cruz-una-apuesta-por-el-turismo-deportivo-y-el-desarrollo-economico-regional\/whatsapp-image-2026-02-26-at-9-52-25-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"1080\" src=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.25-PM.jpeg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-5437\" srcset=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.25-PM.jpeg 720w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.25-PM-504x756.jpeg 504w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-5437'>\n\t\t\t\tMarcia Avila y Stephen De Castro, gerente regional Imcruz &#8211; Inchcape Bolivia\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.audiokiss.com\/tvlatina\/2026\/02\/27\/renault-42k-santa-cruz-una-apuesta-por-el-turismo-deportivo-y-el-desarrollo-economico-regional\/whatsapp-image-2026-02-26-at-9-52-12-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.12-PM.jpeg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-5438\" srcset=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.12-PM.jpeg 1600w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.12-PM-756x504.jpeg 756w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.12-PM-768x512.jpeg 768w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.12-PM-1536x1023.jpeg 1536w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.12-PM-750x500.jpeg 750w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.12-PM-1140x760.jpeg 1140w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-5438'>\n\t\t\t\tSebasti\u00e1n M\u00e9ndez, coordinador de marketing Renault y Carlos N\u00fa\u00f1ez, gerente operativo Atlestar\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.audiokiss.com\/tvlatina\/2026\/02\/27\/renault-42k-santa-cruz-una-apuesta-por-el-turismo-deportivo-y-el-desarrollo-economico-regional\/whatsapp-image-2026-02-26-at-9-52-01-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.01-PM.jpeg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-5439\" srcset=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.01-PM.jpeg 1600w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.01-PM-756x504.jpeg 756w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.01-PM-768x512.jpeg 768w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.01-PM-1536x1023.jpeg 1536w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.01-PM-750x500.jpeg 750w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.52.01-PM-1140x760.jpeg 1140w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-5439'>\n\t\t\t\tDiego Aponte, gerente de marketing Imcruz &#8211; Inchcape Bolivia y Reyes Antelo, gerente comercial Atlestar\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.audiokiss.com\/tvlatina\/2026\/02\/27\/renault-42k-santa-cruz-una-apuesta-por-el-turismo-deportivo-y-el-desarrollo-economico-regional\/whatsapp-image-2026-02-26-at-9-51-48-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.48-PM.jpeg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-5440\" srcset=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.48-PM.jpeg 1600w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.48-PM-756x504.jpeg 756w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.48-PM-768x512.jpeg 768w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.48-PM-1536x1023.jpeg 1536w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.48-PM-750x500.jpeg 750w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.48-PM-1140x760.jpeg 1140w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-5440'>\n\t\t\t\tCarlos N\u00fa\u00f1ez, gerente operativo Atlestar, Diego Aponte, gerente de marketing, Sebasti\u00e1n M\u00e9ndez, coordinador de marketing Renault y Reyes Antelo, gerente comercial Atlestar\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.audiokiss.com\/tvlatina\/2026\/02\/27\/renault-42k-santa-cruz-una-apuesta-por-el-turismo-deportivo-y-el-desarrollo-economico-regional\/whatsapp-image-2026-02-26-at-9-51-35-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.35-PM.jpeg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-5441\" srcset=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.35-PM.jpeg 1600w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.35-PM-756x504.jpeg 756w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.35-PM-768x512.jpeg 768w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.35-PM-1536x1023.jpeg 1536w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.35-PM-750x500.jpeg 750w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.35-PM-1140x760.jpeg 1140w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-5441'>\n\t\t\t\tDiego Aponte, gerente de marketing Imcruz &#8211; Inchcape Bolivia y Sebasti\u00e1n M\u00e9ndez, coordinador de marketing Renault\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.audiokiss.com\/tvlatina\/2026\/02\/27\/renault-42k-santa-cruz-una-apuesta-por-el-turismo-deportivo-y-el-desarrollo-economico-regional\/whatsapp-image-2026-02-26-at-9-51-25-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.25-PM.jpeg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-5442\" srcset=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.25-PM.jpeg 1600w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.25-PM-756x504.jpeg 756w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.25-PM-768x512.jpeg 768w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.25-PM-1536x1023.jpeg 1536w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.25-PM-750x500.jpeg 750w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.25-PM-1140x760.jpeg 1140w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-5442'>\n\t\t\t\tCarlos N\u00fa\u00f1ez, gerente operativo Atlestar, Diego Aponte, gerente de marketing, Sebasti\u00e1n M\u00e9ndez, coordinador de marketing y Reyes Antelo, gerente comercial Atlestar\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.audiokiss.com\/tvlatina\/2026\/02\/27\/renault-42k-santa-cruz-una-apuesta-por-el-turismo-deportivo-y-el-desarrollo-economico-regional\/whatsapp-image-2026-02-26-at-9-51-13-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.13-PM.jpeg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-5443\" srcset=\"https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.13-PM.jpeg 1600w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.13-PM-756x504.jpeg 756w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.13-PM-768x512.jpeg 768w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.13-PM-1536x1023.jpeg 1536w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.13-PM-750x500.jpeg 750w, https:\/\/www.audiokiss.com\/tvlatina\/wp-content\/uploads\/sites\/7\/2026\/02\/WhatsApp-Image-2026-02-26-at-9.51.13-PM-1140x760.jpeg 1140w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-5443'>\n\t\t\t\tDiego Aponte, gerente de marketing Imcruz &#8211; Inchcape Bolivia y Sebasti\u00e1n M\u00e9ndez, coordinador de marketing Renault Bolivia\n\t\t\t\t<\/dd><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>\u201cLa competencia cuenta con una ruta certificada, dise\u00f1ada para ofrecer condiciones \u00f3ptimas de rendimiento. Se trata de un circuito r\u00e1pido y plano, ideal para que atletas \u00e9lite y amateurs puedan buscar su marca personal y acceder a clasificaciones internacionales. Este aspecto t\u00e9cnico posiciona al evento como una alternativa atractiva dentro del calendario regional de maratones\u201d, mencion\u00f3 Reyes Antelo, gerente comercial de Atlestar, acotando que la carrera tendr\u00e1 cuatro distancias: 42.195 Km, 21.097 Km y 5 km.<\/p>\n<p>Atlestar, productora l\u00edder en eventos deportivos en Bolivia, cuenta con una trayectoria de m\u00e1s de 25 eventos anuales y un impacto superior a 30.000 participantes por a\u00f1o.<\/p>\n<p>A lo largo de los a\u00f1os ha desarrollado competencias de alto nivel como Ironcamba, Tour de los Elementos y el Medio Marat\u00f3n a Cotoca, entre otros, consolidando est\u00e1ndares organizativos que elevan la experiencia del atleta y del espectador.<\/p>\n<p>La realizaci\u00f3n de la Renault 42K Santa Cruz es posible gracias al respaldo estrat\u00e9gico de Renault Bolivia y su representante en el pa\u00eds, Imcruz \u2013 Inchcape Bolivia, cuyo compromiso con el deporte y el desarrollo nacional ha sido fundamental para hacer realidad este evento. <\/p>\n<p>Esta alianza demuestra c\u00f3mo la empresa privada puede convertirse en un actor clave para promover iniciativas que trascienden lo deportivo y generan valor social y econ\u00f3mico.<\/p>\n<p>\u201cRenault, como marca global asociada a la innovaci\u00f3n, movilidad y el progreso, encuentra en esta marat\u00f3n una plataforma alineada con sus valores, apoyando un evento que proyecta a Santa Cruz como sede de grandes desaf\u00edos deportivos\u201d, se\u00f1al\u00f3 Sebasti\u00e1n M\u00e9ndez, coordinador de marketing Renault Bolivia, a\u00f1adiendo que, la Renault 42K Santa Cruz no solo es una carrera, sino una plataforma de crecimiento, inspiraci\u00f3n y posicionamiento internacional. <\/p>\n<p>Con esta iniciativa, Renault y Atlestar ratifican su compromiso de seguir construyendo eventos que eleven el est\u00e1ndar del deporte en Bolivia y potencien el turismo deportivo como industria estrat\u00e9gica para el pa\u00eds.<\/p>\n<p>@ImcruzBolivia @RenaultBolivia #Marat\u00f3nDelCoraz\u00f3nDeSudam\u00e9rica #Renault42k #LolaPR<\/p>\n<p><iframe title=\"Renault 42K Santa Cruz: una apuesta por el turismo deportivo y el desarrollo econ\u00f3mico regional\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/Dz2ciPZmnco?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bolivia, febrero 2026.- Renault 42K Santa Cruz se consolida como uno de los eventos pedestres m\u00e1s importantes del pa\u00eds, reafirmando la apuesta estrat\u00e9gica de Atlestar y la firma automotriz francesa Renault por impulsar el turismo deportivo como motor de desarrollo econ\u00f3mico, proyecci\u00f3n internacional y promoci\u00f3n de h\u00e1bitos saludables. La visi\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-5431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deportes"],"_links":{"self":[{"href":"https:\/\/www.audiokiss.com\/tvlatina\/wp-json\/wp\/v2\/posts\/5431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.audiokiss.com\/tvlatina\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.audiokiss.com\/tvlatina\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.audiokiss.com\/tvlatina\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.audiokiss.com\/tvlatina\/wp-json\/wp\/v2\/comments?post=5431"}],"version-history":[{"count":1,"href":"https:\/\/www.audiokiss.com\/tvlatina\/wp-json\/wp\/v2\/posts\/5431\/revisions"}],"predecessor-version":[{"id":5444,"href":"https:\/\/www.audiokiss.com\/tvlatina\/wp-json\/wp\/v2\/posts\/5431\/revisions\/5444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.audiokiss.com\/tvlatina\/wp-json\/wp\/v2\/media\/5440"}],"wp:attachment":[{"href":"https:\/\/www.audiokiss.com\/tvlatina\/wp-json\/wp\/v2\/media?parent=5431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.audiokiss.com\/tvlatina\/wp-json\/wp\/v2\/categories?post=5431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.audiokiss.com\/tvlatina\/wp-json\/wp\/v2\/tags?post=5431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}